Intelligent Beauty Commerce · Launching 2026
Plume is the intelligent beauty commerce platform connecting how beauty happens — one ecosystem for beauty lovers, beauty brands, and clinics, bringing discovery, commerce, booking, community, and beauty media together in one place.
Beauty should expand people’s agency — not exploit uncertainty.
The industry has more products, treatments, clinics, experts and information than ever before. Finding what is actually right for you is still unnecessarily difficult.
The brands and businesses people see most are often the ones with the largest advertising budgets — not the ones best suited to their needs.
Independent brands, emerging clinics and exceptional providers stay invisible simply because they cannot compete for attention.
People discover products on social media, shop somewhere else, search separately for treatments, use another platform to book a clinic, and go somewhere else again for education, reviews and community.
Beauty happens across dozens of disconnected platforms.
Brands surrender margin through traditional retail and wholesale. Clinics pay commissions and platform fees to acquire clients.
Both increasingly depend on paid advertising just to remain visible.
Plume creates another model: discovery through relevance, not whoever pays the most to be seen.
Plume connects the infrastructure consumers and beauty businesses currently use separately — discovery, commerce, booking, community, media and, from 2027, travel.
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Open any part to see what is inside it
The layer underneath
Plume isn't simply a marketplace, a booking platform, a community or a media company. It connects all of them.
↺ Every interaction makes the ecosystem more useful for the next one
For beauty lovers
Greater agency over what you discover and what you choose.
For beauty businesses
Infrastructure for building direct, lasting relationships with the people you serve.
Intelligent Beauty Commerce — online, and in the real world.
Beauty lovers join free. Beauty brands and clinics get the entire platform for a single flat subscription — no commissions, no pay-to-rank.
Free
Beauty lovers
Full access to discovery, shopping, booking, community and Plume TV.
$25 / month
Monthly
Access to the entire platform — storefront, orders, analytics, clinic operations, booking, community and marketplace discovery.
$250 / year
Annual
Everything in the monthly plan, at two months free. Keep more of what you earn all year round.
Be among the first to shape the future of beauty discovery with Plume.
Free for beauty lovers · Commission-free for businesses
