Plume
About PlumeIntelligent Beauty Commerce
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Intelligent Beauty Commerce · Opening October 30

Discover. Connect. Watch. Travel.

Discover and Connect open October 30. Watch and Travel arrive in 2027.

Beauty that fits you, not someone's ad budget. Find products, book clinics and treatments, and hear from people who've actually tried them, ranked by what suits you, never by who paid most to be seen.

Join the waitlistBeauty should expand people’s agency, not exploit their uncertainty.
Four women laughing together in white shirtsA pink beauty storeFive women of different backgrounds close togetherBlush shades swatched on a wristA woman raising a toast at dinner
You've felt this.

Beauty has a discovery problem.

There’s more beauty than ever. Finding what’s right for you is still hard.

A woman carrying plain pastel shopping bagsYou bought the viral thing. It wasn't made for you.What you see online is decided by ad budgets, not your skin, hair or goals.
A woman surrounded by a laptop, records and booksTrying one thing takes five apps.Discover on TikTok, research on Reddit, shop on one site, book on another.
A woman scrolling beauty videos on her phoneYou're never sure who's being paid.Recommendations, rankings and 'honest reviews' rarely tell you who paid for them.

Plume works differently. What you see is decided by what fits you, and no one can pay to rank.

One beauty ecosystem.

Shopping, booking, discovery, community, media and travel, finally in one place.

For beauty lovers · Open October 30Oct 30
Coming 20272027
Take a sneak peek →
Take a sneak peek →
For beauty brands & clinics · Open October 30
See what's included and pricing →
01 · Plume Marketplace

Discover beauty beyond what is most advertised.

The Marketplace is where beauty lovers find brands, products, clinics, treatments and providers in one place — instead of across a dozen apps.

Explore emerging and established businesses, shop products, browse treatments and find providers based on what actually fits you, not on who has the largest advertising budget.

Inside the Marketplace
  • Beauty and wellness discovery
  • Product shopping
  • Clinic and provider discovery
  • Treatment discovery
  • Personalized recommendations
  • Brand and clinic profiles
  • Reviews and community signals
  • Direct connection to Plume brands and clinics
Discovery without pay-to-rank. Relevance decides what you see.
The layer underneath

Intelligent Beauty Commerce

Plume isn’t simply a marketplace, a booking platform, a community or a media company. It connects all of them.

  1. Discovery
  2. Commerce
  3. Booking
  4. Community
  5. Media
  6. Intelligence
↺ Every interaction makes the ecosystem more useful for the next one.
For beauty loversGreater agency over what you discover and what you choose.
For beauty businessesInfrastructure for building direct, lasting relationships with the people you serve.
Intelligent Beauty Commerce — online and in the real world.

Beauty lovers join free. Brands and clinics pay one flat subscription, with no commissions and no pay-to-rank.

See business pricing →

Beauty should expand people’s agency, not exploit their uncertainty.

Be first in on October 30. Free for beauty lovers.

Free for beauty lovers · Commission-free for businesses